Thursday, February 22, 2007

DID YOU KNOW?

I was thinking the other day about the Kroger brand names that I found at two different stores. I went to Smith's last weekend, but I also do a little grocery shopping at Food4Less. I noticed that both stores had the Kroger brand as their store brands. Ok, I'm not the sharpest thorn on the rose bush.

I went onto the web and looked for Food4Less. I found no website for them. I then looked for Smith's. Again, no website. So then I looked up Kroger. Surprise! I found that Kroger owns both stores. Hmmmm.

That raised another thought in my mind. What's the difference between the two stores. Personally, I think that Smith's has the "snob appeal". Many of the items that they advertise are higher priced than Food4Less, not by much, but they are higher. Its almost like Smith's is for the middle class shoppers and Food4Less is for the budget /income minded shoppers. My question would be...don't all of the items come from the same warehouse? Why the price difference?

Sometimes I think that women are afraid to admit that they shop at dollar stores, and "discount" stores like Food4Less or Save-A-Lot. Like it's something to be ashamed of. Well, I will yell it from the highest mountain because of the money I save at all of the "cheap" grocery stores. I don't see a difference between brand, off-brand, or store brand items when it comes to certain staples such as sugar (sweetner), flour, spices, etc.

Why pay more?

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